| 1. Approachable and attentive personnel |
| ”We pay attention to details.” |
| 2. Knowledgeable and well-trained sales specialists |
| “We know our products well.” |
| 3. Customer-friendly, clean and comfortable store environment with ready-to-demo displays |
| “Please handle our products.” |
| 4. Wide range and well selected merchandise including accessories |
| “We have the latest cool products.” |
| 5. Innovative marketing programs to enhance product value |
| “We offer you great deals.” |
| 6. Direct sales team AvidPRO to handle corporate clients’ requirements including AV integration and systems installation |
| “We don’t just sell boxes, we sell solutions.” |
| 7. Avid Club customer relationship program with membership privileges, to foster closer ties with valued clients |
| “We want to know you better to serve you better.” |
| 8. www.avid.com.ph website to update customers and get feedback |
| “We value your opinion.” |
