Corporate Profile

Our story

Avid Sales Corporation (AVID) is an organization primarily engaged in retailing and marketing of audio and video, electronics and related IT products and services. AVID operates two types of retail store concepts, namely AVSURFER & SONY CENTRE by AVID/SONY by AVID.  Presently, we operate sixteen (16) Sony by Avid branches, ten (10) AVSurfer stores. A total of twenty-six (26) retail stores situated in prime malls in Metro Manila, Luzon and select provinces in Visayas and Mindanao.


In addition, Avid Sales Corporation also launched its’ online stores for both Sony and AV Surfer via Lazada and Shopee coinciding with the fast-paced development and rise of the new selling platform in the digital era. Moreover, we also have our own online store via to cater to our customers in the new normal.


Our retail stores aim to provide customers with a unique retail experience through its well-trained front liners, pleasant and relaxing store atmosphere with solutions-oriented & experiential product displays with well-selected and wide array of products including its related accessories for a total digital convergence solution while our online stores offers the convenience of shopping at the comfort of their homes, offices or even during travels and while they enjoy their other activities for as long there is an available internet.


In particular, Sony Stores by Avid offers a full range of SONY products – from BRAVIA TV (LED up to 4k TV) and Home Theaters, Soundbars, HiFi, ALPHA CAMERAS, CYBERSHOT and HANDYCAM, NETWORK WALKMAN and PLAYSTATION – that makes our Sony customer easily appreciate and understand his many options. With the assistance of sales specialists, our customers can be assured of making the right choice of products and solutions that best suits their particular needs.  In Avid, we do not just sell boxes, we offer solutions.


Our Sony by Avid branches can be found in prime malls with branches in the Metro Manila including – SM Megamall, SM Mall of Asia, SM North EDSA Annex, Trinoma, Gateway, Festival Mall in Alabang, Glorietta, Ayala Malls Feliz and Robinsons Place Ermita. We are also present in key provincial cities with branches in Luzon at SM Dasmariñas, SM Baguio, SM Pampanga, Solenad Nuvali and Harbor Point Mall in Subic. We also have extended reach in key provincial cities in Visayas and Mindanao with branches located at SM City Cebu, KCC Mall of Gensan and KCC Mall de Zamboanga.


Alternatively, our AV Surfer is a Digital Lifestyle Store that offers customers the latest technological developments on Audio-Video, IT products and Gadgets.  We specialize in 4K LED TVs, Home Theater Systems, Sound Bars, Digital Video Cameras, Digital Still Cameras, Digital SLRs and SLTs, Gaming Consoles, Laptops, Smartphones, Phablets and Tablets, Headphones, Bluetooth Speakers and its related Accessories.


At AV Surfer’s, we only carry the top brands which include SONY, SAMSUNG, LG, TCL, Devant and Hisense for the TVs and Audio Video products while we have Sony, Fuji, Canon and Nikon for the Digital Camera line-ups.  For smartphones and phablets, we have SAMSUNG GALAXY, OPPO, REALME, VIVO & HUAWEI while we have SAMSUNG GALAXY & HUAWEI for Tablets, with Multimedia Gadgets from SONY Network Walkman Media Players. Our laptops include ACER, ASUS, DELL, HP & LENOVO. We strive to give our customers only the best brands, and we will continue to lengthen our brand offers in the coming days.


Our AVSurfer shops can be seen in renowned malls with branches in the Metro located at Glorietta Mall, Robinsons Metroeast, Ayala Fairview Terraces and Sta. Lucia East Grand Mall. We are also present on key provinces with branches found in Visayas and Mindanao, which includes Ayala Center Cebu, La Azotea Session Road Baguio, Harbor Point Subic, Limketkai Cagayan De Oro City, KCC Mall General Santos City and KCC Mall de Zamboanga.


In addition to retail stores, Avid also has a Direct Sales Division called AVIDPRO, which caters to corporate and institutional requirements, selling products such as HOTEL TVs, LED TVs, Laptops and Digital Cameras for corporate documentaries, advertising, as well as integrated audio-video systems for schools, churches, corporate boardrooms and customer care centers. And one of the newest additions to our product line are Professional Cameras, great for cinema films and related endeavors.


You can visit our website at or email us at for more information of who we are and what we offer.